Brilliant Cut
Knowing is a luxury | 3.30.26
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (NYT) In Dubai, the World’s Luxury Brands Face a Wartime Crisis: Executives for high-end brands worry that a prolonged war will hurt sales in a city important to the future of the luxury industry. Read more
→ (Designboom) Shimmering Moiré Facade of Prada Flagship in NYC Rethinks The Permanence of Scaffolding: For its Fifth Avenue flagship building in NYC, Prada adopts the structural vocabulary of commercial scaffolding to form a permanent facade. Read more
→ (Marketing Dive) Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro: A campaign featuring a crew of animated skeletons marks the “Frankenstein” filmmaker’s first time directing a TV ad. Read more
→ (Modaes) Luxury Industry Eyes 6% Growth as Recovery Predicted by 2026: HSBC forecasts average growth of between 4% and 6% for the sector as a whole, with brands such as LVMH, Richemont, Burberry, and Kering on the rise. Read more
→ (Hospitality Net) Is Luxury Getting Overcrowded? When Every Hotel Looks Premium, How Do The Best Stand Apart?: New study shows that luxury hotels are losing their old “moat” as upscale brands move up in quality. Read more
→ (WWD) The Trickle Down From Gas Prices to Fashion Retail: The war in Iran and the attendant disruption in the oil market have sent shock waves through the global economy and the consumer’s wallet. Read more
→ (CNBC) Wealthy consumers are turning to jewelry as an investment, especially colored gemstones: Resale markets and lofty gold prices have reinforced jewelry’s reputation as a long-term store of value. Read more
→ (Fashion Network) LVMH to Kering defy luxury slowdown with more stores in Europe: Owners of luxury brands ranging from Gucci to Fendi and Bulgari opened more stores in Europe last year despite a slowdown in the wider sector. Read more
→ (Robb Report) Douglas Elliman Will Now Help You Buy and Charter Luxury Yachts: The brokerage is expanding beyond high-end real estate with the launch of Elliman Yachts. Read more
Flash Stats: According to the 2026 KPMG Customer Experience Excellence (CEE) report, luxury brands dominate the top rankings, with Chanel (3rd), Hermès (6th), Louis Vuitton (7th), and Dior (10th) featuring in the Top 10. These brands excelled by leveraging empathy, personalization, and high-quality in-store experiences. The CEE study is based on six pillars (Personalization, Integrity, Expectations, Resolution, Time & Effort, and Empathy) and shows that luxury brands often outperform due to their ability to create an emotional connection. - 2026 KPMG Customer Experience Excellence (CEE) Report
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