Brilliant Cut
Knowing is a luxury | 3.31.25
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Fashion United) Loro Piana’s quiet ascent to become LVMH’s Hermès: Today, Loro Piana is a quiet powerhouse within LVMH's fashion division. Read more
→ (Hypebeast) Exclusive Jacquemus Pajamas Come With Air France's New First-Class Amenities: Offered in red and blue cotton, the complementary pajamas are cobranded with the designer’s word mark and the La Première emblem. Read more
→ (WSJ) What Happens to a Multibillion-Dollar Luxury Brand When the Boss Leaves: In an era of extraordinary turnover at top fashion houses, brands often lean into their classics—from Gucci’s bamboo-handle bags to Chanel’s tweed suits. Read more
→ (Fashion Dive) US instability impacts the global luxury market: HSBC report: Tariff reversals and geopolitical unrest are dampening consumer confidence, but there may be a potential for sector improvement in China. Read more
→ (CNBC) Take a look inside French luxury retailer Printemps’ first U.S. store: It is opening the store at a time when luxury sales have slowed around the globe. Read more
→ (Robb Report) Rimowa’s Upcycled Luggage Program Just Made Its U.S. Debut: The Re-Crafted line takes pre-owned luggage and refines it for a new generation of travelers. Read more
→ (Hospitality Net) Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’: The three part video series marks the launch of Sofitel's new social media personality, engaging younger consumers in a fresh and entertaining way. Read more
→ (Luxury Daily) The prestige play: How luxury brands can dominate sports: For luxury brands looking to step into this space, it’s a golden opportunity to engage with a broad audience while maintaining an air of prestige. Read more
→ (Jing Daily) Runway to restaurant: Prada’s dining strategy targets Gen Z: Italian maison is launching ‘Rong Zhai Enchanted,’ a luxury Shanghai restaurant blending art, cinema, and cuisine to engage younger, experience-driven consumers. Read more
→ (Mansion Global) The Ultra Rich Ended Last Year On a Home-Buying Spree: Deals for $10 million-plus homes surged more than 30% across 12 major cities compared to a year earlier. Read more
Flash Stats: So far in 2025, spend growth for apparel, luxury goods and department stores has lagged behind overall U.S. spend growth. Specifically, apparel, accessories and footwear has seen -2 percent growth year to date, luxury goods -7 percent growth, and department stores just 2 percent growth. Fast fashion was up 5 percent year over year in January and February. - Consumer Edge’s “The State of Retail 2025: Apparel, Accessories and Footwear”
Thanks for reading Brilliant Cut! - Scott
If you know someone that would enjoy Brilliant Cut, please share this with them.
Comments or questions, you can e-mail me at scott@silvertoneconsulting.com
Copyright © 2025 Silvertone Consulting, Inc. All rights reserved.
