Brilliant Cut

Knowing is a luxury | 5.25.26

May 25, 2026

Just the right amount of hand-picked luxury marketing news and market intelligence

:: FACETS ::

→ (CBS Sunday Morning) Designing the future of Louis Vuitton: CBS News segment explores how Louis Vuitton balances heritage craftsmanship with modern innovation under women’s artistic director Nicolas Ghesquière. Read more

→ (Reuters) Less is more: Marc Jacobs sale shows LVMH cutting complexity as downturn drags on: The Marc Jacobs deal shows LVMH is putting greater priority on profitability and scale. Read more

US designer Marc Jacobs poses on the red carpet for the screening of the movie 'Marc by Sofia' out of competition, at the 82nd Venice Film Festival, in Venice, Italy, September 2, 2025

→ (NSS Magazine) Now luxury brands are producing microdramas: The most profitable new form of entertainment right now. Read more

→ (Wallpaper) Burberry is having a south of France summer with a takeover of the historic Hôtel Belle Rives: The British house brings its distinctive check to the Côte d’Azur institution, which is where F Scott Fitzgerald worked on his final novel, ‘Tender Is the Night’. Read more

→ (Retail Dive) Saks Off Fifth may be gone, but its customers aren’t. Here’s where they’re going: TJX and Nordstrom Rack were already gaining share, and they stand to benefit most as Saks Global abandons off-price retail. Read more

A person crossing the street amid city traffic.

→ (WWD) Delphine Arnault on Dior’s Past, Present — and Plans for the Future: The brand’s CEO talks about the importance of the U.S. market, working with Jonathan Anderson, and how the duo plans to build on Dior’s “cultural revolution.” Read more

→ (Bloomberg) Swatch is seeking a Royal Pop from Audemars Piguet hype: The two companies revealed they’re joining forces on a $400 pocket watch that blends Swatch’s “Pop” line. Read more

→ (Reuters) Birkenstock loses its footing as luxury ambitions unravel: Birkenstock is falling out of favor with investors who are abandoning hope that the sandal maker can scale into a luxury powerhouse. Read more

A pair of shoes is pictured in a window of a Birkenstock footwear store in Berlin

→ (Robb Report) How Wealthy Women Are Driving a New Era of Luxury Real Estate: Affluent female buyers are emerging as an influential force, driving demand for full-service buildings, wellness and lifestyle amenities, and long-term investments. Read more

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