Brilliant Cut
Knowing is a luxury | 4.28.25
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Harper's Bazaar) How 'quiet tech' will transform the luxury shopping experience: The future of shopping luxury is smart, seamless and tailored to you. Read more
→ (Fashion Network) Luxury hotels and fashion: The obsession with collaborations: In recent months, more and more hotel brands have joined forces with fashion brands to reinvent classic merchandising. Read more
→ (Veranda) Why Are Luxury Fashion Brands Obsessed with Furniture Right Now?: Fashion houses like Louis Vuitton and Longchamp are stepping beyond couture into the world of interior design. Read more
→ (WWD) Unpacking the Saks Global Plan to ‘Reset' the Luxury Experience: CEO Marc Metrick discusses progress on the Saks and Neiman Marcus integration at Saks Global, what lies ahead there, and dealing with issues surrounding vendors, tariffs and macro uncertainties. Read more
→ (Cornell SC Johnson College of Business) Winding Up Value: How Media Shapes the Luxury Watch Market: New Cornell SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands. Read more
→ (Luxury Daily) Circular fashion comprised 27pc of US online luxury apparel spend in 2024: Sustainability’s grasp on the high-end space is increasing. Read more
→ (Jing Daily) The truth about Chinese manufacturers on TikTok: Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality. Read more
→ (FashionUnited) Bottega Veneta’s social media silence boosts brand heat: Quiet luxury, loud results. The strategy is less about absence and more about intentionality. Read more
→ (Retail Dive) Rent the Runway rethinks customer service approach: Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty. Read more
Flash Stats: Customer interest in buying business jets has fallen by 49% since March. The percentage drop is the largest recorded by Barclays since the Covid pandemic. When asked specifically about the effect of tariffs on new aircraft demand, 93% of respondents said it would have a negative impact on demand, with a majority expecting the impact would be significant. Only 7% said they believed there would be no impact - Barclays Business Jet Indicator
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