Brilliant Cut
Knowing is a luxury | 06.24.24
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Fashion Network) Louis Vuitton, Hermès, Chanel lead luxury labels’ brand-value ranking: The 2024 edition of the Kantar BrandZ ranking of the world’s 100 most powerful brands* has confirmed the solidity of France's leading luxury houses. Read more
→ (Esquire UK) Vacheron Constantin Watches Embrace 4K Virtual Reality in New Harrods Exhibition: The 268-year-old watchmaker beams into the 21st Century. Read more
→ (Branding in Asia) ‘How Do You Bentley?’ – Bentley Motors Launches Global Brand Campaign: Developed by IPG-X, the film is directed by Anders Hallberg and imagines a series of lenses into the Bentley World. Read more
→ (Worth) New Research Reveals the Complex Character of Wealthy Millennials: Worth’s Millennial Mindset Report reveals what makes well-off folks around their thirties stand out from earlier generations and mainstream peers. Read more
→ (WWD) Chanel Becomes First Luxury Fragrance Brand to Activate on the Las Vegas Sphere: The 90-second activation will dominate the exosphere, or outer, city-facing portion of the structure, intermittently from Friday to Thursday. Read more
→ (AP) Study finds global luxury sales flattening amid self-inflicted creativity crisis and price hikes: The post-pandemic surge in global sales of luxury handbags, shoes and apparel is set to stall this year amid a creativity crisis and price hikes as brands shift focus to the biggest spending customers, finds Bain consultancy Read more
→ (Quartz) American Express is getting into luxury dining: Amex bought Tock, a reservation platform focused on high-end restaurants, and Rooam, a mobile payments company. Read more
→ (WSJ) Millennials Might Hate Cruises—but a Yacht Trip? That’s Another Story.: Affluent millennials often dismiss cruise travel as crowded, cramped and insufficiently exclusive. But elite hotel chains like the Ritz-Carlton are convincing them to set sail on luxury “yachts.” Read more
→ (Penta) Celebrations Big and Small Are Getting Longer and More Extravagant for the Rich: Parties are more lavish, but also more thoughtful and creative, and focused on experiences that takes guests “to a different place” Read more
→ (CNBC) The UAE is set to be the No. 1 ‘wealth magnet’ in the world, new report shows: The United States comes in second for attracting foreign high-net-worth individuals, and is projected to see an inflow of 3,800 millionaires in 2024. Read more
Flash Stats: ‘1.2 million people worth at least US$5 million will transfer an estimated US$31 trillion to their heirs. About two-thirds of that extraordinary amount of wealth—or US$19.9 trillion—is forecast to be passed on by 2033 by about 155,000 individuals with a net worth of US$30 million or more - Altrata Study
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