Brilliant Cut
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Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WWD) Luxury Is Heading Toward a Post-Euphoria Phase: After gorging on luxury goods amid post-COVID-19 euphoria, consumers are likely to “sober up,” causing growth to moderate and returning the sector to its cyclical pattern. Read more
→ (FT) Hoteliers take to high seas and railroads in hunt for ultra-luxury travellers: Groups including Accor and Marriott launch vessels and opulent trains as sector booms. Read more
→ (Wallpaper) Ralph Lauren launches The 888 House, a surreal digital store fusing fantasy and reality: Coinciding with the launch of its new ‘RL 888’ handbag, Ralph Lauren opens the doors to virtual store The 888 House, set within a Joshua Tree-inspired desert landscape. Read more
→ (Esquire) How Dashboard Watches Became the Most In-Demand Luxury Car Accessory: Bespoke designs from Vacheron Constantin and Audemars Piguet are as eye-catching as the vehicles they sit within. Read more
→ (NYT) ‘The Moat That We Have to Protect’: The RealReal’s C.E.O. on Reviving the Brand: The one-time Wall Street darling has lost 92 percent of its stock value since its I.P.O. Can the former tire and power tool executive reclaim the luxury goods site’s luster? Read more
→ (Business Insider) China's richest people are leaning hard into quiet luxury, wielding stealth wealth like a weapon and scorning their flashy, label-chasing peers: And rich Chinese people are leaning in, ditching "logo hunting" in favor of elegance, experts say. Read more
→ (Bloomberg) How Richard Mille Watches Became Code for Extravagant Wealth: A Richard Mille Co. watch is a powerful symbol of wealth for anyone who’s in-the-know enough to recognize its familiar contours. Read more
→ (WWD) How Gen Z Is Driving — and Changing — Luxury Beauty: Luxury heritage brands like Chanel, Dior, Prada and La Mer across categories are catching the coveted eyes and wallets of Gen Z shoppers as that demographic ages into the workforce. Read more
→ (Hypebeast) Chanel Is Opening a Diner in the Middle of Brooklyn: To celebrate both its latest fragrance, Chance Eau Fraîche Eau de Parfum, as well as its first Chanel Fragrance and Beauty Boutique location in Brooklyn, the French fashion house is taking over a local Williamsburg restaurant for a weekend to unveil a new pop-up concept, the Lucky Chance Diner. Read more
→ (Numéro Netherlands) Diesel Unveils Its Playful "Find the D" Campaign: Diesel’s Fall 2023 campaign is an irreverent, adults-only play on classic children’s puzzle books in which characters and objects are hidden within densely packed, wildly imaginative scenes all over the world. Read more
→ (Business Insider) As 'quiet luxury' continues to dominate, Brunello Cucinelli thrives: The Italian luxury brand, known for its ultra-luxurious $2,000 cashmere sweaters, raised its guidance for the year on Tuesday after reporting a 31.9% increase in profits during the first six months of the year. Sales were up 30.5% on a constant currency basis during that time. Read more
:: PODCASTS ::
Listen to my latest interviews with luxury industry leaders ↓
Facing the Giants podcast: Matt Abramcyk, Owner of Neighborhood Projects Restaurant Group
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