Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WWD) Buckle Up for Luxury’s Wild Ride to Riches on the Road to 2030: Times may be tough for high-end players, but speakers at Walpole’s annual British Luxury Summit believe that fortune will favor marketers and manufacturers who put their money behind American and Chinese consumers. Read more
→ (Washington Post) Can the fast-fashion giant Zara rebrand as luxury?: Zara is upscaling its image by drawing in some of the biggest talent in the fashion industry. Read more
→ (IndieWire) Wes Anderson Scales a Mountain and Designs His Own Luxury Pen in New Montblanc Commercial: The ad takes us from the cold, snowy caps of Mont Blanc to a cozy chalet Anderson announces as The Mont Blanc Observatory and Writer’s Room, headquarters of Inspire Writing. Read more
→ (Business Insider) 6 luxury brands, from Coach to Gucci, that have gotten into the restaurant game: The move may help brands appeal to millennials and Gen Z, who increasingly value experiences over things. Read more
→ (FT) Tennis stars court luxury watch brands: Top players are moving beyond ambassador status with financial investments in a new generation of high-end names. Read more
→ (Esquire UK) How Menswear Became One Big Boys' Club: Traditionally, models and celebs fronted fashion campaigns, but now, and in menswear especially, a label’s ‘community’ is key to its communication. Read more
→ (Jing Daily) Louis Vuitton’s $8K phygital jacket shows NFTs are here to stay: Louis Vuitton has released its fourth NFT, this one inspired by Pharrell Williams’ FW24 runway, as part of the luxury megabrand’s new Web3 playbook. Read more
→ (Business of Fashion) Op-Ed | How Long Will the Luxury Myth Last?: Prices are up, quality is down and social media has made it plain for all to see, writes Eugene Rabkin. Read more
→ (WWD) Now You Too Can Sling Valentino’s Latest Bag, Thanks to Virtual Try-on: See how Valentino’s Garavani VSling bag looks paired with different outfits, thanks to AR tech built by Farfetch subsidiary Wanna. Read more
→ (CNBC) An art market full of cracks is about to face a $1 billion test: Art auction sales at Christie’s, Sotheby’s and Phillips over the next two weeks are expected to total $1.2 billion, down 18% from a year ago. Read more
Flash Stats: New York is the richest city in the world, with 359,500 millionaires and 60 billionaires. The Bay Area of California is close behind, with its millionaire population surging 82% over the past decade - Henley & Partners & New World Wealth
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