Brilliant Cut

Knowing is a luxury | 06.26.2023

Jun 26, 2023

Just the right amount of luxury marketing stories hand-picked for you

:: FACETS ::

→ (The Upcoming) No 3 London Dry Gin and Globe-Trotter unveil the Martini Case: In an exclusive partnership for National Martini Day, which is celebrated on 19th June, No. 3 London Dry Gin has teamed up with luxury British luggage brand Globe-Trotter to launch the Martini Case, a culmination of British excellence and a nod to the pursuit of perfection. Read more

→ (The Drinks Business) Moët Hennessy opens Paris cocktail bar: Moët Hennessy has announced the opening of Cravan – a luxury cocktail bar in the heart of the French capital’s Saint-Germain-des-Prés neighbourhood. Read more

→ (Wallpaper) Saint Laurent pairs up with Fender to create this limited-edition Stratocaster: This Fender Stratocaster is the American guitar maker’s first fashion collaboration, and it has chosen to go straight to the top. The limited-edition Fender x Saint Laurent Stratocaster pairs one of the world’s most famous fashion houses with the guitar that started it all. Read more

→ (InsideHook) Aston Martin Brings Ultra Luxury Customization to Manhattan: Located at 450 Park Avenue, Q New York is Aston Martin’s first ultra-luxury flagship location that will provide a more sophisticated personalization experience than anywhere in the world. Read more

→ (Dezeen) David Beckham designs pair of Maseratis informed by his "passion for classic cars": Created as the first edition in Maserati's Fuoriserie Essentials collection, the two cars were designed using the brand's customisation program and will be available for customers to purchase. Read more

→ (Hypebeast) LVMH Partners With Epic Games To Produce Immersive Digital Experiences With 3D Technology: Under the deal, LVMH and its Maisons, which include Louis Vuitton, Celine and Dior, among several others, will tap into Epic’s industry-leading, three-dimensional creation tools to produce virtual fitting rooms and fashion shows, 360-degree product carousels, AR-fueled experiences and digital twins, among other digital-first initiatives. Read more

→ (Retail Brew) Rent the Runway subscribers will soon be able to search items using terms like ‘Miami vibes’ or ‘clam bake in Nantucket: The fashion subscription service is testing an AI search function to bolster its business as fashion increasingly adopts AI. Read more

→ (CNN) Mercedes is bringing ChatGPT into its cars: Mercedes-Benz and Microsoft have agreed to add ChatGPT to Mercedes-Benz cars in the United States. ChatGPT is Microsoft’s “generative artificial intelligence” software that can engage in realistically human-like dialog. Read more

→ (Reuters) Bain - U.S. luxury sales increasingly coming from high-end shoppers: Luxury brands focused on wealthier consumers in the United States are performing better than those who appeal to aspirational shoppers on lower incomes who are deterred by the economic uncertainty, consultancy Bain & company said. Read more

:: PODCASTS ::

🎧 The Luxury Item podcast

Anne-Lise Cremona, CEO of Henry Jacques

I'm joined by Anne-Lise Cremona, CEO of luxury bespoke fragrance house Henry Jacques to discusses how the maison was born nearly a half century ago from her father Henry Cremona's love of the time-honored French perfume traditions.

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-53:07

🎧 Facing the Giants podcast

Jean Dousset, Founder & CEO of Jean Dousset

I speak to Jean Dousset, a descendant of Louis Cartier and founder of namesake designer jewelry brand Jean Dousset, about his journey from selling only natural diamonds to fully embracing lab-grown.

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-52:39