Brilliant Cut
Knowing is a luxury | 04.29.24
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Marketing Dive) How Christian Dior made virtual try-ons a luxury experience: A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand. Read more
→ (FT) Fashion tie-ups look to change the face of women’s watches: Brands see timepiece designs by high-profile couturiers as an increasingly effective way to tap into customers’ desires. Read more
→ (Designboom) Louis Vuitton takes over New York townhouse with glittering exhibition 'Crafting Dreams': The venue for Crafting Dreams is a 1926-built seven-story townhouse on Park Avenue in New York. Throughout the space, visitors will encounter a signature element of Louis Vuitton's heritage. Read more
→ (Fashion United) LVMH exports more luxury products than France does wine: LVMH's global sales of handbags and perfumes exceeded the combined value of all wine and camembert cheese exported by France's agricultural sector. Read more
→ (Bloomberg) Valentino's Rachid on Slowdown, Luxury Spending, Future: Valentino Chairman Rachid Mohamed Rachid joins Francine Lacqua on The Pulse to discuss luxury market trends in the post-pandemic world, the company's partnership with Kering SA and working with the new creative director Alessandro Michele. VIDEO
→ (Grazia) Prada May Issue Takes Over Saks Fifth Avenue Windows: Witness a vibrant floral takeover as Prada's May Issue collection explodes onto Saks Fifth Avenue's iconic windows. Discover a celebration of heritage and modern fashion, where timeless elegance meets contemporary style. Read more
→ (Fashionista) Miu Miu Is the Hottest Fashion Brand of the Year So Far (Again): Prada's little sister continues its winning streak, according to the latest Lyst Index. Read more
→ (Fashion Network) Saks launches Saks Media Network: A new initiative aimed at assisting brands in reaching Saks' affluent customer base through digital advertising across the shopping journey. Read more
→ (Jing Daily) Prada, Hermès Q1 results point to luxury’s great China divide: First quarter results show China emerging as luxury’s make-or-break market. Read more
→ (Robb Report) LVMH vs Kering: Inside Bernard Arnault and François-Henri Pinault’s Battle to Conquer Hollywood: For the billionaire rivals, it’s high noon in the battle to stake a claim in film. Is Tinseltown big enough for both of them? Read more
Flash Stats: Fifteen-percent of Americans purchased luxury goods in the last 12 months, up from 9% in 2021 - YouGov report, "The US Luxury Boom 2024."
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