Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) China’s Love Affair With Luxury Has Cooled: LVMH, Kering see double-digit declines in Asia, hurt by economic slowdown and irritation at high prices. Read more
→ (Monochrome) Morgan Stanley’s Top 50 Watch Brands for 2024, Rolex Still by far the Leader, Overall Market Suffered: Morgan Stanley and LuxeConsult's latest industry report brings mixed feelings about what happened in 2024 and what to expect in 2025. Read more
→ (SCMP) Q&A: Ferragamo chairman Leonardo Ferragamo on competing with luxury groups like LVMH, what he’s looking for in a new CEO, and keeping the family’s values alive. Read more
→ (Sharp Magazine) Range Rover Dropped its First Fashion Collection at Range Rover House Whistler: The 8-piece London Collection by Range Rover was unveiled in a campaign fronted by British supermodel and actress Adwoa Aboah. Read more
→ (The Guardian) Peak luxury: how long can London’s grand hotel boom last?: From basement builds to rooftops, revamped Whitehall ministries and once-were embassies, the capital’s hotels are in an opulence arms race to lure exacting guests. Read more
→ (CNBC) Europe’s luxury sector is showing signs of revival — but China weakness and tariff threats loom: "We believe there will be a sort of normalization going through 2025." Read more
→ (Fast Company) How LinkedIn became luxury fashion’s newest runway: High-end brands are turning to the job networking site to reach deep-pocketed professionals. Read more
→ (NYT) Putting Jewelry on the Page: Piaget recently joined the ranks of luxury houses that publish magazines showcasing their worlds as well as their creations. Read more
→ (Esquire UK) Jag Man Must Die: The Inside Story of Jaguar's Polarising Rebrand: When the British car manufacturer posted its audacious new brand campaign on social media last year, all hell broke loose. Esquire went behind the scenes on the big cat's punchy relaunch. Read more
→ (WSJ) The Wild Economics Behind Ferrari’s Domination of the Luxury Car Market: Limiting production is helping to make its sportscars coveted—and the company the most valuable automaker in Europe. Read more
Flash Stats: More than 42.3% of respondents overall said they had used or were interested in using social media channels to buy luxury products. The share was markedly higher among 18- to 34-year-olds, at 57.4%. More than 31% of respondents ages 65 and older had either used or were interested in livestreaming to make a luxury purchase, higher than any other group and well above the average of 23.4%. - The Emarketer, Luxury Survey, 2024
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