Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) Tariffs and Conglomerates Are Chasing Them. Italy’s Biggest Fashion Families Are Unfazed: Family-run Italian labels like Zegna, Tod’s and Brunello Cucinelli are clinging to homegrown independence—and an enviable work-life balance—in a luxury landscape that rewards scale. Read more
→ (Wallpaper) Inside Burberry’s takeover of The Newt in Somerset, which pays homage to the ‘great British summer’: Burberry's 'summer escape' at The Newt in Somerset sees the hotel adorned with a custom green version of their signature check. Read more
→ (Mansion Global) In-Flight Wellness Perks Soar on Private Jets: Aviation companies whose members range from Taylor Swift to pro-golfers are upping services and protocols so that passengers leave the plane feeling better than when they boarded. Read more
→ (Fashion United) Louis Vuitton is the most counterfeited luxury brand, according to new report: Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Read more
→ (Dezeen) Burberry logo redesign "totally and utterly irresponsible" says Peter Saville: Replacing Burberry's logo less than five years after its initial redesign was a reckless move. Read more
→ (NYT) Why have Real Madrid partnered with Louis Vuitton?: Arguably the world's most recognizable luxury clothing brand and European football's most celebrated club have joined forces. Read more
→ (WWD) Big Spenders Are Losing Their Appetite for Luxury: According to a Bernstein report based on Agility's latest research, lingering economic uncertainty, Donald Trump's trade policy, and yoyo-ing financial markets are weighing on the minds, and wallets, of the world's wealthy, especially in the U.S. Read more
→ (Bain & Co.) Luxury confronts slowdown amid economic headwinds and market disruptions, while industry resilience and strong fundamentals underpin future prospects: Turbulence set to be sector’s new baseline for extended period as economic uncertainties and cultural shifts impact demand. Read more
→ (WSJ) Trying to Dethrone the Birkin? Make Fewer Bags: Chanel has taken a less effective approach to competing with the Hermès bag than American luxury brand The Row. Read more
→ (Yanko Design) Montblanc teams up with Wes Anderson to create a truly Andersonian fountain pen: Anyone who even has a remote interest in movies and/or pop culture probably get it when you say "Wes Anderson" as a design aesthetic. Read more
Flash Stats: Luxury consumer’s intent to spend on luxury has softened compared to recent Saks Global Luxury Pulse surveys, with 47% planning to spend the same or more on luxury in the next three months. This represents the lowest level since tracking began in April 2023, and a decline of 11 percentage points compared to the prior survey. - Saks Global Luxury Pulse (April 24-28, 2025)
Thanks for reading Brilliant Cut! - Scott
If you know someone that would enjoy Brilliant Cut, please share this with them.
Comments or questions, you can e-mail me at scott@silvertoneconsulting.com
Copyright © 2025 Silvertone Consulting, Inc. All rights reserved.