Brilliant Cut
Knowing is a luxury | 06.10.24
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Robb Report) How Luxury Brands Fight to Protect the Colors Associated With Them: From Tiffany, to Veuve, to Louboutin, luxury brands have used signature colors be quickly identified. They have to fight to keep it their own. Read more
→ (Dezeen) Why are luxury car brands suddenly building skyscrapers?: The past 18 months has seen a flurry of skyscrapers unveiled by luxury car makers including Bentley, Mercedes-Benz and Aston Martin. Read more
→ (Vogue Business) Is digital fashion still in fashion?: In the last couple of years, crypto crashed, NFTs fell off a cliff and metaverse-mania fizzled. We asked those working at the forefront of digital fashion about its future. Read more
→ (McKinsey & Co.) Updating perceptions about today’s luxury traveler: Some widely held notions about luxury travelers—such as how much money they have or how old they are—could be due for reexamination. Read more
→ (Reuters) Japan’s luxury boom sparks wishful China thinking: Tokyo's boutiques are booming thanks to soaring demand for luxury labels. Executives have been quick to point to the return of China’s shopaholics as the reason. That, though, smacks of wishful thinking. Japan's downtrodden currency probably deserves more credit. Read more
→ (Jing Daily) Insights from Jing Daily: How Chinese consumers redefine luxury: Key insight from the Jing Daily China Luxury Summit in Shanghai, focusing on consumers' growing emphasis on emotional connections and refined personal experiences. Read more
→ (Fashion Network) Luxury, premium, and mass market brands adapt to Gen Z consumers: In the fast-evolving world of fashion, Gen Z is proving to be a game-changer, compelling luxury, premium and mass market brands to rethink their marketing strategies, according to the latest data report from Launchmetrics. Read more
→ (WWD) Miu Miu Launches Summer Reads Cultural Project: The Italian brand is taking over and customizing existing newsstands or newly constructed locations on Friday and Saturday in Milan, Paris, London, New York, Seoul, Shanghai, Hong Kong and Tokyo. Read more
→ (Bloomberg) The Ballad of Birkenstock: How the 250-year-old German orthopedic shoe company with Succession-level family drama transformed itself into a luxury behemoth. Read more
→ (Reuters) Luxury prices in spotlight as Chanel enters new chapter: The departure of Chanel's top designer sent ripples across the $1.62 trillion luxury goods industry at a time when all the major global players are at a crossroads. Read more
Flash Stats: ‘Ultra high net-worth’ travelers (worth more than $30 million) accounted for 15% of all luxury travel spending last year. ‘Very high net-worth’ travelers worth between $5 million and $30 million represented 16% of the segment, and ‘high net-worth travelers’ worth between $1 million and $5 million accounted for a full third (33%) of luxury market spending in 2023. - McKinsey & Co. Report
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