Brilliant Cut
Knowing is a luxury | 9.02.24
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) Luxury Brands Have a Strict Hierarchy. Burberry Found Out the Hard Way: The British label’s seven-year push to attract wealthier shoppers has failed and left it with a threadbare share price. Read more
→ (Food & Wine) Beyoncé Officially Launched a Whisky Brand With Moët Hennessy: 'When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fat. Read more
→ (WWD) How Consumers Focus on Distinctiveness and Enduring Value Is Shifting Resale, According to The RealReal: Grappling with economic insecurity, data from The RealReal’s latest report reveals top brands for resale. Read more
→ (NYT) Stone Island: How a luxury label became a must-have footballing fashion item: The surge of hooliganism in the UK further propelled Stone Island’s popularity, with expensive brands becoming favourites among ‘ultras’. Read more
→ (Penta) Number of Crypto Millionaires Doubled to 172,300 Over the Last Year, Study Finds: Another 325 centi-millionaires and 28 billionaires are members of this new “crypto elite". Read more
→ (Robb Report) Porsche Design Unveils a Luxury Residential Tower in Bangkok: The 21-story building, set for completion by 2028, will house 22 "Sky Villas" priced from $15 million to $40 million. Read more
→ (Bloomberg) The Summer’s Most Stylish Status Symbols Come from Luxury Hotels: Branded merchandise is taking off as guests and aspiring guests invest in swag from top properties. Read more
→ (Yanko Design) From Track to Timepiece: Rolex’s Enduring Influence on Motorsport and Automotive Excellence: Over the years, Rolex's involvement in motorsport deepened, particularly in endurance racing. Read more
→ (RetailWire) Should Burberry Give Up Its Luxury Aspirations?: Burberry, which in July appointed its third CEO in the last eight years amid continued struggles, should abandon its push to move upmarket according to analysts. Read more
Flash Stats: Despite its small base — India only accounts for around 2 percent of global luxury sales — the market will quickly grow at an annual rate of 15 to 25 percent for the next seven years to reach between 23 billion euros and 38 billion euros, driven by a rising middle class - Barclays
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