Brilliant Cut
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Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (FT) Luxury sector slows after ‘bonkers’ post-pandemic spending spree: Consumers more choosy as economic weakness and end of revenge buying hits groups from LVMH to Kering. Read more
→ (WWD) Ralph Lauren to Sell Physical Version of Fortnite Boot: Ralph Lauren is expanding its relationship with Fortnite. The company will launch an immersive branded world, called “Race to Greatness,” on the gaming site that will feature a Polo x Fornite PWing Boot that will be offered for sale. Read more
→ (Wallpaper) The launch of Prada Beauty: The possibility of a Prada Beauty line has been whispered about for months, if not years, and now it is finally here. Read more
→ (Campaign Asia) Loud is out: how brands can tap into the trend of quiet luxury: Luxury has got a new look: it’s low-key, minimalist, and tries to fly under the radar. Campaign explores how brands can tap into the 'stealth wealth' trend that has been propelled into the spotlight by TV shows like Succession. Read more
→ (duPont Registry) Porsche Opens A New Luxurious And Futuristic EV Charging Lounge: Porsche launches sustainable, premium Charging Lounge with 300-kW stations, integrating renewable energy and smart building technology. Read more
→ (Robb Report) The Hermès Birkin Is the Most Popular Luxury Handbag on the Market, According to Search Data: The Birkin remains the most coveted bag across the world, according to data from Google searches and Instagram obtained by Slingo. Read more
→ (WSJ) For Luxury Brands in America, the Easy Pickings Are Over: U.S. shoppers spent much less on designer goods in the second quarter. Was the gold rush the industry experienced during the pandemic a fad? Read more
→ (Retail Technology Innovation Hub) Connecting the dots between virtual and physical retail: Lacoste launches new experience, developed by Emperia: Containing elements exclusively available to Le Club Lacoste and its UNDW3 (Web3) members, the brand says it is aiming to “create a deep sense of community and shopper loyalty appreciation by offering a unique retail experience that extends beyond its physical stores”. Read more
→ (happi) Sephora Announces First Music Collective to Support Up-and-Coming Artists: The program spotlights a collective of diverse musical voices and includes an array of engaging soundtracks that make up the sound of the retailer. Read more
→ (Modern Retail) Luxury brands like Prada and Burberry are stepping into the sports arena: Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Read more
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