Brilliant Cut

Knowing is a luxury | 07.10.2023

Jul 10, 2023

Just the right amount of hand-picked luxury marketing news and market intelligence

:: FACETS ::

→ (Designboom) Kengo Kuma reinterprets FENDI collection with Japanese paper, woven bamboo & birch bark: An architecture and fashion crossover takes place between Kengo Kuma and FENDI for the fashion house’s Spring/Summer 2024 menswear show. Read more

→ (WWD via Yahoo) Gucci to Launch Collectible Figurines With Chinese Virtual Character Marsper: To promote its Gucci Cosmos exhibition in Shanghai, the Kering-owned luxury house is launching a series of collectible figurines with the Chinese pop IP Marsper. Read more

→ (Luxe Digital) The 15 Most Popular Luxury Brands Online: Dior overtakes Gucci as the world’s most popular luxury brand online for the first time since we’re doing this report, gaining 7 positions in the last 6 years. Read more

→ (Luxury Society) What’s The Latest Must-Have Devised By Luxury Brands For VIP Customers? Why, An Exclusive Community In The Metaverse, Of Course: The latest must-have from some of the world’s leading luxury brands isn’t a new coat or miniature accessory, but access to exclusive memberships that allows its community to buy future products and money can’t buy experiences online. Read more

→ (Coin Desk) Lacoste Expands Its NFT Ecosystem With New Rewards: The latest expansion of the Lacoste Web3 universe grants holders access to "creative sessions, contests, video games and interactive conversations." Read more

→ (Hypebeast) Louis Vuitton Cuts 80% of Watch Lineup to Prioritize Upscaling: The French luxury label also introduced a new Tambour watch with a fivefold-factor price increase. Read more

→ (FT) How to develop a jewellery icon: It takes time and money to establish a signature style but success is also about desirability in the eyes of customers. Read more

→ (Business of Fashion) Beauty’s $40 Billion Luxury Opportunity: Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty. Read more

→ (Barron's Penta) Formula 1’s Popularity Is in Overdrive—and Cruise Lines Want in on the Action: The glitz and glam of a Formula 1 race in a famed locale such as Monaco has long drawn an international crowd, many arriving on their private planes or personal yachts—and now many by cruise ship. Read more

:: PODCASTS ::

🎧 The Luxury Item podcast

David Hurley, Deputy CEO at Watches of Switzerland Group

I have a great conversation with David Hurley, Deputy CEO of top international luxury watch retailer Watches of Switzerland Group, about what's been driving the rampant demand for Swiss luxury timepieces over the last few years and much more.

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