Brilliant Cut
Knowing is a luxury | 12.23.24
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (NYT) After 114 Years, Chanel Gets Into Sports Sponsorship: The annual Boat Race between Oxford and Cambridge now will bear the name of the fashion house’s J12 chronograph watch. Read more
→ (60 Minutes) Take a look inside Hermès with artistic director Pierre-Alexis Dumas: Hermès and the success of the coveted Birkin bag. Read more
→ (WWD) Fever Pitch: How the Olympics Brought Fashion and Sports Closer Than Ever This Year: While top athletes continued to take pride of place in front rows and set trends with their style, brands and groups were also battling to become sponsors of sporting events around the world. Read more
→ (Quartz) The rare whisky market is struggling: Between September 2023 and September 2024, there was a 16% decline in the volume of rare and fine whisky transactions. Read more
→ (Jing Daily) Will Chinese watches soon rival Swiss brands?: Chinese watchmakers are emerging as serious competitors to Swiss horology by blending cultural heritage, artisanal craftsmanship, and innovation. Read more
→ (Robb Report) Bugatti’s New Ultra-Luxury Garages Are Custom Made for Your Hypercar: The structures include temperature and moisture regulation systems. Read more
→ (Reuters) As bitcoin soars, luxury brands consider accepting crypto payments: Bitcoin’s soaring value has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to tap in to fresh pockets of wealth and build loyalty with crypto investors. Read more
→ (Retail Dive) Bloomingdale’s adds fulfillment option for luxury DTC brands: Shoppers can check on the availability of products via a DTC company’s website and pick up their order at a nearby Bloomingdale’s store. Read more
→ (Bloomberg) The Sound of Desire: How Music Shapes Our Interactions With Luxury Brands: Stores, gyms, hotels and restaurants are curating playlists specifically designed to make you splurge. Read more
→ (Robb Report) This Amsterdam Hotel Just Unveiled a Cartier-Themed Suite for the Holidays: The room can be booked through January 6, and rates start at $1,586 per night. Read more
Flash Stats: This holiday season, luxury shoppers plan to spend $729; 40% of luxury shoppers said they are increasingly looking for deals and doing price comparisons - Accenture 18th Annual Holiday Shopping Survey
Warmest wishes for a wonderful holiday and a Happy New Year - Scott
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