Brilliant Cut
Knowing is a luxury | 5.11.26
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) Warhol Is Out, Gulfstreams Are In: The Superrich Are Souring on Art: Art sales are stagnant even though demand for private jets and luxury yachts is on a tear. Read more
→ (CNN) Time for change: How luxury watchmakers are embracing innovation: In an industry characterized by tradition, tough economic realities have seen luxury watchmakers looking to innovate. Read more
→ (The Hollywood Reporter) The Ultra-Luxury Air Travel Arms Race Heats Up, From Private Member Clubs to Flying Chefs: In the battle for elite travelers, top airlines double down on first-class upgrades, semi-private carriers like JSX and Aero are rolling out new routes, and a new platform from Diplo’s former tour manager aims to be a Soho House in the sky. Read more
→ (The Times of London) Why Victoria Beckham is leading fashion’s charge on the high street: The former Spice Girl’s collaboration with Gap and Stella McCartney’s with H&M are elevating everyday brands as luxury labels flounder. Read more
→ (60 Minutes) Grasse, birthplace to Chanel No. 5, is experiencing a perfume revival: Most of Grasse jasmine is grown by the Mul family, who, since the 1800s, has farmed the land for six generations. Read more
→ CHANEL and Guggenheim Launch Curatorial Fellowship: Chanel and the Solomon R. Guggenheim Foundation are launching a new international curatorial fellowship spanning New York and Venice. Read more
→ (Bloomberg via Fashion United) Europe’s worst earnings are coming from luxury and auto sectors: Europe’s luxury firms, carmakers and hotels largely disappointed investors this earnings season. Read more
→ (NSS Magazine) If Coach is growing by the day, it’s because people can afford it: On Wall Street, Tapestry’s share price outperformed Kering’s. Read more
Flash Stats: Physical events have made an impressive comeback for fashion, lifestyle and beauty marketers — and can be extremely impactful for those who can master the guest list. A new report from Launchmetrics, which tallied a 54 percent increase in events versus 2019, a riposte to years of digital-first investment and pandemic-era homebodies. In addition, attendance has surged by 65 percent. It also estimates that a 10 percent increase in focus translates into a 17 percent increase in consumer spending. - Launchmetrics
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