Brilliant Cut
Knowing is a luxury | 5.26.25
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Reuters) Luxury sector faces more gloom as Bain cuts sales forecast: Sales of luxury goods worldwide are likely to fall between 2% and 5% this year. Read more
→ (The Drum) Ad of the Day: Hermès enlists Annie Choi for animated luxury film: This marks the second project the artist has worked on with the fashion house. This time, she was inspired by a Japanese puzzle box. Read more
→ (WSJ) For Luxury Brands, There Are No Replacements as China and the U.S. Falter: Sales of designer merchandise thrive under specific conditions that are still lacking in markets like India. Read more
→ (CNBC) Wealthy shoppers are splashing the cash on jewelry — so long as it’s the right brand: As the super rich grow even more selective, increasingly only the best will do. Read more
→ (IndieWire) Brands Are Subtly Embracing Hollywood — and Filmmakers Want to Work with Them: Brands have backed Oscar winners like "Emilia Pérez" and are embracing the zeitgeist with "The White Lotus," but can others find their own "Barbie" moment? Read more
→ (Robb Report) How Luxury Real Estate Is Going All-In on Sustainability: From adaptive reuse projects in Lower Manhattan to eco-integrated design elements in Costa Rica and EV-ready infrastructure in Philadelphia. Read more
→ (Creative Boom) Lexus recalibrates luxury with 'The Standard of Amazing': Lexus has unveiled a new global brand platform, created with longtime agency partner Team One, that sets a more emotionally attuned vision for the future of luxury. Read more
→ (Designboom) MSCHF recycles parts of Mercedes-AMG’s sports car into furniture: During its NYCxDesign Week 2025 exhibition, MSCHF recycles parts of a Mercedes-AMG sports car into furniture that's not for automotive use. Read more
→ (FashionNetwork) Vuitton CEO Pietro Beccari on driving luxury, staying loyal to designers, and managing “the best creative duo in our industry”: Louis Vuitton CEO Pietro Beccari discusses the brand's recent Cruise 2026 show in Avignon, the importance of long-term designer relationships. Read more
Flash Stats: 55% of luxury travelers plan to spend more on leisure travel in 2025 than they did last year. The survey found 29% expect those costs to amount to $50,000 or higher for the year, while 34% anticipate spending between $25,000 and $49,999 and 38% said that figure would be less than $25,000. - Preferred Hotels & Resorts Luxury Travel Report 2025
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