Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) Burberry Got Too Fancy. This American Is Taking It Back to Its British Roots: Scarves, umbrellas and the classic trench are key to CEO Joshua Schulman’s revival of the luxury brand. Read more
→ (FT) Prestige branding deals usher in sport’s luxury era: Sponsorships bring mutual benefits for companies and competitions, but at an increasingly high cost for paying fans. Read more
→ (FashionNetwork USA) Saks loses ground as Bloomingdale’s and Nordstrom gain post–Neiman Marcus deal: The $2.7 billion acquisition of Neiman Marcus by Saks Fifth Avenue's owner last year was intended to create a new luxury retail leader. Read more
→ (McKinsey & Co.) Can Bloomingdale’s bring the magic back to department stores?: CEO Olivier Bron shares what distinguishes the 150-year-old brand in the crowded retail landscape and how it aims to create lasting relationships with shoppers. Read more
→ (Retail Dive) Luxury shoppers turn to TikTok for product discovery: Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their purchases. Read more
→ (InStyle) The Latest Luxury Shopper’s Flex? Staying at a High-Fashion Hotel: The summer travel season is upon us, and with Versace, Bulgari, Dior, Missoni, and more getting into the hospitality game. Read more
→ (Reuters) A year into turnaround, Burberry investors see progress: Investors say they're pleased with early signs of recovery even though sales are still falling. Read more
→ (WSJ) Are Diamonds Even a Luxury Anymore? De Beers Reckons With Price Plunge: The brand made mined diamonds synonymous with love and devotion. Now the CEO decries what he calls a ‘huge con’ in lab-grown stones masquerading as precious. Read more
→ (Marketing Brew) Should your brand open a coffee shop? Brands ranging from fashion houses to banks are seeing the marketing benefits of joining the hospitality industry. Read more
Flash Stats: Nearly 35% of clients in the aspiration cluster said they have stopped or reduced their luxury purchases in the last 12 months, while 65% said their expenditure will remain stable or diminish in the next 12 months. The study also showed that this loss in luxury revenue benefited other sectors. For one-fifth (22%) of aspirational clients, it turned into savings. For the remainder of the cluster, it shifted to more urgent expenditure categories like health and well-being (13%), purchases of pre-owned luxury goods (13%), or other expenditure.- Boston Consulting Group, 2025
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