Brilliant Cut
Knowing is a luxury | 5.12.25
Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (Business Insider) LVMH's US CEO says he hopes quiet luxury is over: 'That was getting pretty annoying': He thinks quiet luxury may be in the past. Read more
→ (CNBC) Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand: Cadillac wants to regain its prominence as the premier American luxury brand. Read more
→ (FashionUnited) Global Luxury Retail Report 2025: Luxury retail defies challenges. More openings, rising rents in core markets. China remains a driving force. Read more
→ (Retail Touchpoints) How Printemps’ New NYC Store Supports ‘Democratic Luxury’ with Subtle Technology: A inside look at the philosophies and technology that guided the development of NYC's most beautiful new store, Printemps. Read more
→ (WWD) Luxury Grapples With Disillusionment and Fragile Recovery in China: Bernstein expects the Chinese luxury market to undergo a "gradual U-shaped recovery over the next two years." Read more
→ (SCMP) Luxury labels ditch steep China discounts to rebuild value: Balenciaga, Versace, Valentino and peers change tack to convey exclusivity, attract resilient spending of wealthy buyers. Read more
→ (NSS Magazine) A brief history of the boat as a vessel of the imagination in fashion: When luxury brands take to the high seas. Read more
→ (Fashion Network) From ownership to experience: how young buyers are reshaping luxury: Today's younger consumers are chasing experiences. Read more
→ (FT) Soaring gold prices test mettle of luxury watch brands: Amid buoyant consumer demand, watchmakers are under pressure to pass on costs or turn to alternative materials. Read more
→ (WWD) Hermès Hikes Prices in the U.S.: The French fashion house has raised prices on most goods including handbags and ready-to-wear in the U.S. to offset the Trump administration’s tariffs. Read more
Flash Stats: Younger generations are leading the charge for meaningful, experience-driven travel, the research found; in particular, 70% of Millennials and Gen Z prefer to plan trips that focus on enjoying the journey as much as the destination, opting for luxury rail, cruises, and unique cultural immersions. They are the biggest adopters of travel-friendly technology too, with 83% of Millennials and Gen Z find at least one aspect of Gen AI technology useful for booking travel, highlighting the importance of seamless digital integration. - American Express Travel 2025 Global Travel Trends
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