Knowing is a luxury | 03.06.23
→ (NYT) Presenting the Big Burberry Reset: "That meant this show wasn’t just about reinvigorating the brand; it was about helping reinvigorate the country. It may sound nuts, but it’s really not overstating the matter. Fashion is an access point to identity big and small, and increasingly a form of worldwide communication. Get it wrong, and you hear about it from all corners. Get it right and the result can put a brand and what it stands for on the map." Read more
→ (SCMP) Gucci banks on private 'salons' for the ultra-rich: Gucci is banking on new ultra-high-end “salons” offering merchandise priced at up to US$3 million to help narrow a widening gap with rival Louis Vuitton as it waits for its new creative director to arrive. Read more
→ (WWD via Yahoo) Cartier’s Debuts Tank Watch as Snapchat AR Lens: The fourth iteration of Cartier’s heritage timepiece, the 106-year-old Tank Watch, launches with a futuristic upgrade via a new Snapchat augmented reality Lens. The Tank Française collaboration offers consumers a virtual try-on experience and the ability to purchase, along with a bit of the luxury jewelry company’s history and branding. Read more
→ (Retail in Asia) Tiffany & Co. opens JD.com online store: Luxury jeweller Tiffany & Co. has launched its first-ever online flagship store in China on JD.com, Tiffany’s first online retail partner in China. With the tie-up, Chinese consumers will be able to access nearly 1,000 items from Tiffany & Co., including jewelry, diamond rings, home products, and perfume. Read more
→ (Retail Dive) Luxury demand strong amid consumer weakness: A few brands are out of favor, while others are making a comeback, as consumers across income levels continue to shop for upscale goods. Read more
→ (Glossy) How ChatGPT and AI are appearing on fashion week runways: At London Fashion Week, technology took new forms: KWK by Kay Kwok used ChatGPT to create its catwalk playlists, and Christopher Kane used AI to design featured animal prints. What’s more, digital IDs gained traction. So much for metaverse activations. Read more
→ (Fast Company) Inside Tiffany & Co.’s remarkable brand turnaround: Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnault, it’s now one of luxury’s brightest stars. Read more
🎧 The Luxury Item podcast
D-J Hageman, Vice President of Marketing at Patrón Tequila
I speak to D-J Hageman, vice president of marketing of super-premium tequila brand Patrón Tequila, to discuss why tequila is so hot right now and why it's leading the spirits premiumization trend. D-J also talks about Patrón inventing the super-premium tequila category in the '90s, the brand's longtime popularity with the hip-hop community, its first incursion into the luxury tequila space, Web3 strategy, the proliferation of celebrity tequila brands, and more.
Larry Korman, President and CEO of AKA Hotels & Hotel Residences
I sit down with Larry Korman, president and CEO of AKA Hotels & Hotel Residences, a company that has been an integral force in the luxury extended-stay sector. Larry discusses what's driving the explosive growth of hybrid luxury hotel/residence experiences and AKA's rapid expansion in major cities. He also talks about why many celebrities and long-stay business travelers prefer AKA to traditional luxury hotels, key luxury travel trends that will play out in 2023, and more.
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