Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (WSJ) How the Four Seasons Hit a Marketing Jackpot With HBO’s ‘The White Lotus’: Hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and occupancy rates. Read more
→ (NYT) Hublot’s Big Bang Watch at 20: Even as the brand celebrates, its chief executive is looking at what comes next. Read more
→ (City AM) No luxury markets outperformed the FTSE 100 last year: The Knight Frank Luxury Investment Index (KFLII), which tracks the performance of 10 popular investments, fell 3.3 per cent for the second year in a row. The FTSE100, meanwhile, posted gains of 5.4 per cent. Read more
→ (Business Insider) Are you worth $10 million? $100 million? Chances are you live in the US.: A Knight Frank report said that almost 40% of all individuals worth more than $10 million live in the USA. Read more
→ (Retail Dive) Luxury shoppers embrace AI, but remain wary of sharing personal information: Two-thirds of luxury fashion customers use AI when they browse online but are cautious about the details they provide, according to a Saks Global survey. Read more
→ (Wallpaper) Saint Laurent unveils Sushi Park Paris: the Los Angeles omakase’s new outpost: A beloved Californian restaurant finds a second home at the Saint Laurent Rive Droite flagship, merging the worlds of haute couture and high-end. Read more
→ (Robb Report) What Rolex’s Oscars Greenroom Lounge Says About the Swiss Watchmaker: The brand’s sponsorships in the world of cinema echo its involvement in sports. Read more
→ (WSJ) Shaky Consumers Rattle Luxury Brands: Americans bought fewer goods at luxury stores last month, in the latest sign of weakening consumer spending. Read more
→ (WWD) Investors, Analysts Look Dimly on Demna at Gucci: Shares in Gucci parent Kering plunged more than 11 percent in early trading on Friday. Read more
→ (Inc) Why Rebecca Minkoff Is Bullish on Substack for Fashion Brands: Through her newsletter, the founder and designer is forming a deeper relationship with her customers. Read more
Flash Stats: 45% of luxury consumers said they felt calm about the economy. That represents a decrease of 12 percentage points year over year, and a 7 percentage point drop compared to the company’s October 2024 survey - Saks Global Luxury Pulse survey (March 2025)
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