Brilliant Cut

Knowing is a luxury | 06.12.23

Jun 12, 2023

Just the right amount of luxury marketing stories hand-picked for you

:: FACETS ::

→ (Bloomberg) Chanel’s $10,000 Handbags May Become Even Pricier in September: Prices of Chanel handbags, including the fashion house’s signature “flap” bags, could rise again in September, a top executive said. Read more

→ (CPP Luxury) Gucci debuts new concept at its store in East Hampton: Since opening in 2021, GUCCI‘s two-floor boutique in East Hampton spanning over 2,000 square feet has become a true flagship in the Hamptons. The boutique fuses Gucci’s codes with the spirit of Italian summers while also complementing the East Hampton atmosphere. Read more

→ (Marketing Interactive) Fendi X Heytea brand collab sparks craze among Gen Z consumers: Fendi has teamed up with Chinese tea chain Heytea to launch a co-branded drink as part of the brand’s month-long "Hand in hand" exhibition. Read more

→ (Superfuture) Louis Vuitton opens its first lounge at Qatar’s Hamad International Airport: The luxurious lounge at Doha's Hamad International Airport will feature elements and furniture from the luxury brand, a menu with specialties to highlight local ingredients, French favorites and international fare, and a tranquil place for travelers to enjoy - all part of the interactive experience trend in luxury travel. Read more Read more

→ (WWD) Spending on Luxury Goods Decelerating: Luxury consumers are looking to save more, travel more and spend less on luxury goods. That’s according to the latest Saks Luxury Pulse. It points to “a deceleration in spending on luxury goods as consumers focus more on savings and travel.” Read more

→ (Knowledge at Wharton) The Marketing Psychology Behind Celebrity Endorsements: Celebrity endorsements sell products, even when the star outshines the brand. In a new study, Wharton experts use neuroscience to understand consumer decision-making. Read more

→ (Robb Report) F1 Has Never Been Hotter—and the Luxury World Is Fueling Its Meteoric Rise: Amid the financial crisis of 2008, the world's most esteemed brands stepped into the void left by struggling banks and began supporting Formula 1. They never looked back. Read more

→ (Dezeen) Five luxury residential projects designed by luxury car brands: Luxury car brands including Bentley, Bugatti, Aston Martin and Porsche are making the move into high-end homes. Here are five houses and skyscrapers designed by car companies. Read more

→ (Fashion Network) Armani starts experimental cotton cultivation in Puglia: Armani has chosen World Environment Day to announce the start of the Apulia Regenerative Cotton Project, an initiative aimed at reintroducing cotton cultivation in the region of Puglia, in southern Italy, using an environmentally friendly agroforestry system. Read more

:: PODCASTS ::

🎧 The Luxury Item podcast

Jason Chinnock, CEO of Ducati North America

Here’s my conversation with Ducati North America's CEO Jason Chinnock to about the continuing growth trend of the legendary Italian luxury motorcycle manufacturer.

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