Just the right amount of hand-picked luxury marketing news and market intelligence
:: FACETS ::
→ (NYT) Chanel Looks to Build Cultural Capital With Arts Magazine: The fashion house hopes the new title, Arts & Culture, can extend Coco Chanel’s legacy of surrounding herself with “audacious creatives.” Read more
→ (Reuters) A luxury experience in China: Global high-end brands bet on conceptual stores to revive sales: Read more
→ (Designboom) Louis Vuitton ship brings flagship and OMA-designed exhibition to Shanghai: Louis Vuitton unveils 'The Louis', a monumental structure moored in Shanghai's central business district that resembles a modernist ship. Read more
→ (Marketing-Interactive) How luxury pop-ups are redefining exclusivity: Luxury has always traded on the allure of what's out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. Read more
→ (Tatler Asia) From exclusivity to silent metadata: The strategic partnership between LVMH and Google Cloud: LVMH uses silent technology with Google Cloud to keep luxury brands like Louis Vuitton exclusive online. Read more
→ (Dezeen) Bentley unveils "biggest change" to logo in 100-year history: Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fifth rebrand since the carmaker was founded more than a century ago. Read more
→ (WSJ) Can a Longtime Car Executive Turn Around Gucci’s Parent?: Kering’s move to hire Renault boss Luca de Meo deemed ‘either crazy or super smart.’ Read more
→ (CNBC) Jewelry sales outperform as U.S. spending for most luxury goods falters, Citi report finds: The run-up in gold prices is just one factor in play. Read more
→ (Vogue Singapore) Seeing Beyond: Prada CMO Lorenzo Bertelli on ocean—and luxury—education: The Prada Group CMO and Head of Corporate Social Responsibility speaks to Vogue about their flagship ocean education programme, Sea Beyond, Read more
→ (NPR) From streetwear to luxury fashion: How Virgil Abloh reshaped an industry: How did a streetwear-loving kid from Chicago become Louis Vuitton's artistic director in Paris? Critic Robin Givhan explores the rise of Virgil Abloh in her new book, Make It Ours. Read more
Flash Stats: According to a Bain & Co. report, there are three possible scenarios for how the luxury market will perform during the rest of this year — which it hasn’t done since Covid. It forecasts a 60 percent chance that the market will contract by -2 to -5 percent. There’s a 20 percent chance that it will dip more dramatically, between 9 and 5 percent, and a 20 percent chance that the market will rebound with -2 to 2 percent growth.
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