Milton Pedraza, CEO of The Luxury Institute talks with Scott Kerr about starting the organization when he saw an opportunity for research in a growing luxury economy. He discusses why luxury retailers should incorporate emotional intelligence principles to turn sales associates into relationship builders; Milton also shares how he works with incumbent luxury brands that are seeking to get an edge in the market; The two discuss highlights from the Luxury Institute's latest State of the Luxury Industry 2020, why brands need to master omni-personal relationships, and the rising tide of true personalization; Plus: What global luxury experts have identified as the top trends likely to affect the luxury industry in 2020; Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com
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The Luxury Item with Scott Kerr
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.
Appears in episode
Scott Kerr
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