S03 E06: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA

Rémy Cointreau USA Chief Executive Officer Ian McLernon sits down with The Luxury Item's Scott Kerr to discuss navigating the French wine & spirits company through a world of "volatility, uncertainty, chaos, and ambiguity" and which alcohol industry trends will persist amidst a slow return to pre-covid life. McLernon talks about the expansion of Rémy Cointreau's e-commerce strategy, including its partnership with online alcohol delivery service Drizly and launch of an immersive "e-boutique" for its high-end Louis XIII cognac; how centuries-old legacy brands "innovate" and why sustainability is instilled in everything they do. Plus: The story behind Cointreau's "Love Letter" ad in the Super Bowl Featuring: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA (remy-cointreau.com) Host: Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com) About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com