On this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion brands are "data obsessed" but fall short with analysis capabilities. Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!
S07 E05: Alison Bringé, Chief Marketing Officer at Launchmetrics
Jul 19, 2022

The Luxury Item with Scott Kerr
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.Listen on
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