S08 E03: Michelle Freyre, Global Brand President at Clinique and Origins

Scott Kerr sits down with Michelle Freyre, global brand president of Clinique, one of the top players in the prestige beauty market and part of The Estée Lauder Companies' portfolio of brands. Her brand oversight also extends to Origins. Michelle discusses joining Clinique at the start of the pandemic and the challenges of navigating through an altered beauty industry. She also talks about competing against indie and D2C disruptor brands, why the iconic Clinique brand is so popular with Gen Z consumers, harnessing the power of TikTok, how its virtual services and digital investments have been paying off, and the company's commitment to diverse representation in its marketing campaigns and in the workplace. Plus: How Clinique is putting a spotlight on underrepresented identities in the metaverse Featuring: Michelle Freyre, Global Brand President at Clinique and Origins (clinique.com and origins.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!