Welcome to this edition of Brilliant Cut, a free monthly newsletter that helps you smartly navigate the most important luxury marketing stories and insights. Issue #19 | March 1, 2022 Chanel tests purse lovers with $3,000 price hikes (WSJ) Chanel SA’s small Classic Flap bag was always a luxury item, but after three price hikes last year, it is selling for $8,200. That is up from the $5,200 it cost in 2019. The French fashion house has been raising prices at a faster pace than other luxury brands, analysts say, prompting an outcry from some shoppers and testing their willingness to pay.
💎 Brilliant Cut No. 19:
💎 Brilliant Cut No. 19:
💎 Brilliant Cut No. 19:
Welcome to this edition of Brilliant Cut, a free monthly newsletter that helps you smartly navigate the most important luxury marketing stories and insights. Issue #19 | March 1, 2022 Chanel tests purse lovers with $3,000 price hikes (WSJ) Chanel SA’s small Classic Flap bag was always a luxury item, but after three price hikes last year, it is selling for $8,200. That is up from the $5,200 it cost in 2019. The French fashion house has been raising prices at a faster pace than other luxury brands, analysts say, prompting an outcry from some shoppers and testing their willingness to pay.